Why Is Justin Bieber Releasing 'My World 2.0' So Soon After His First Album?

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Justin Bieber is releasing My World 2.0 on March 23, and fans who pre-order the album could have the chance to be included in a fan photo mosaic in the final CD artwork. This is awesome news, but the 15-year-old's debut album My World just hit shelves three months ago, so why is he releasing his next album so soon?

My World has already hit platinum-selling status (that's over 1 million records), and four record-breaking singles from the album have been released. Most artists take a year or more to release their sophomore album, but with the overwhelming success and demand for the Canadian pop star, execs may have thought it best to not keep fans waiting for new songs.

If this is a new strategy among record label execs, we're not complaining. And if it gives Beliebers more music to be psyched about without the wait, we think it's a great move. Maybe we'll get My World 3.0 this summer!
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