AT&T Takes Strong Measures in New Texting Awareness Campaign

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AT&T has launched a new public awareness campaign called It Can Wait, which focuses on teen drivers. The print and online ads, which will run in the upcoming months, feature real stories and actual text messages that were sent/received prior to a life-changing car accident.

This may seem morbid, but it's be a shocking way to drive the message home. According to the National Highway Traffic Safety Administration, nearly 80 percent of crashes and 65 percent of near-crashes have involved some form of driver inattention. As new drivers and major cell phone users, the risks of texting while driving are particularly great for teens.

The tagline for AT&T's campaign is: "Txtng & Drivng ... It Can Wait." As a part of the initiative, the wireless company is asking cell phone users to look at the most recent text message on their device.
"Read the last text message you received out loud," AT&T's website says. "Would reading or responding to that message from behind the wheel of a moving vehicle be worth the risk of getting into an accident or worse? Chances are it could wait."

What do you think about the new campaign? Is airing actual accident-causing texts going too far? Sound off in the comments below and tell us how often you text by taking our texting poll.

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