Who else better to launch a new clothing line than the Material Girl herself? Madonna and her 13-year-old daughter Lourdes Leon are working together on an affordable fashion collection for teens called (what else?) Material Girl.
The line will be available in Macy's stores and online at Macys.com beginning this August with pieces ranging from $12 to $40. That's just a couple weeks after Selena Gomez drops her Dream Out Loud line on July 15. Judging by Lourdes' hipster style, Material Girl will be more trendy while Selena's going for a girly, boho vibe.
Madonna and Lourdes' collection will include shirts, skirts, shoes, jewelry, handbags, and more. To create the line, Madonna partnered with Iconix, a brand also linked to Bongo and Candie's, as well as high-end designers like Badgley Mischka. In 2011, this Madonna/Iconix collaboration (called MG Icon) may also launch a perfume and other beauty products.
Do you think Material Girl will hurt Dream Out Loud's sales?