Puma Replaces Shoe Boxes With Eco-Friendly Bags
With Earth Day just two days away, the news of Puma's new eco-friendly packaging couldn't come at a better time. The sports company recently announced that they plan to replace their traditional shoebox with environmentally conscious bags.
Puma's sneaks already come in streamlined packaging -- their boxes are generally smaller than their competitors -- but their new Clever Little Bag design uses 65 percent less paper than most shoe boxes. It took nearly two years for the German company to design the sustainable cotton and recycled polyester bag, which execs claim will reduce the firm's paper consumption by over 9,300 short tons per year.
Puma is also swapping out the plastic bags it uses for its apparel and replacing them with biodegradable ones. In addition, customers will carry their purchases away with biodegradable shopping bags. The new eco-friendly packaging will hit stores in 2011. What do you think of the sports company's green choices? Is the shoe bag cool or would you prefer a regular box?