Is Taylor Swift's CoverGirl Deal One Endorsement Too Many?

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Just after the unveiling of her new Sony ad campaign, Taylor Swift has signed a contract with CoverGirl cosmetics to be the brand's new spokesperson. The Grammy-winning country star joining the likes of Rihanna, Drew Barrymore and others, who also rep the makeup line.

"I am so excited to become the next CoverGirl," the 20-year-old singer says. "I have admired many of the CoverGirls since I was a little girl...great artists and actresses who are confident and still themselves. It's like a dream come true to be a part of the future of CoverGirl."

According to People, Taylor has already done a photo shoot for the brand. But with Taylor's iSweep commercials running regularly on TV, and a viral and print campaign set to follow, are we in danger of Taylor overload? The talented singer is one of the most well-regarded role models out there, so it's no wonder that companies want her repping them, but when Taylor's message has been about confidence and perseverance, all this product-selling could potentially muddle what makes the singer such an inspiration in the first place.
What do you think? Should Taylor be more selective with her endorsement deals? Or is she just reaping the rewards of her success? Sound off in the comments below.

Tags: covergirl taylor swift

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