Amazon's Kindle used to be the most desirable e-reader on the market -- it's portable, lightweight and intriguing. Then, the iPad came along. With its full-color touch screen, email and Internet-surfing capabilities, it became the must-have gadget.
So you'd think that Amazon would want to step up its game and at least come out with a color screen version of the Kindle, right? Wrong. During its annual company meeting, Amazon CEO Jeff Bezos said that they plan to compete with Apple's iPad by focusing on "serious reading households," and that a color LCD screen could easily be added to the device, but the reading experience would be worse for users.
The CEO also said that he's seen some color reflective screen prototypes, "but they are not quite ready for production," and a high-quality color display is "still some way out." But is Amazon losing out on business by waiting for better color screen?
We understand Jeff Bezos' goal to target serious readers, but who's to say that they don't want to read in color? A color screen would not only up the device's status, but it would make it a better competitor for Apple's new gadget. What do you think? Would you be more likely to want a Kindle if it were available in color? Or does the iPad dominate over all? %Poll-47205%
Photo via amazon.com