Why We Back Emma Watson's People Tree Line
The UK brand People Tree is known for being a fair-trade company. What does that mean? Well, they basically work with developing countries -- paying higher prices for their locally-grown cotton, weaving, dyeing, embroidery, stitching etc. -- to help get them out of poverty and promote sustainability.
"The first time I heard about fair trade was during a geography coursework project, and I remember thinking, 'Why isn't everything fair trade?'" the 19-year-old tells the Daily Mail. "Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity."
As for the collaboration with People Tree, Emma says it was a no-brainer. "I am very interested in fashion and I've been working a lot in the fashion world recently – it's such an influential industry, so I knew that trying to help people, trying to alleviate poverty through a fashion line, could work," she continues. "Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in. It's that simple."
The "very British" collection features "cotton vests, easy T-shirt dresses, nice scarves to accessorize with and some lovely linen pieces," the Ivy-league student says. And it's not just for girls; there are pieces for guys, too. Emma's line is now available at PeopleTree.co.uk.