Is Forever 21 Marketing Maternity Clothes to Teens?
According to TheGloss.com, the L.A.-based company is selling its maternity wear exclusively in California, Texas, Alaska, Arizona and Utah. Three of those states -- Arizona, California and Texas -- are among those with the highest percentage of teen pregnancy in the U.S.
So what's the big deal? Well, some people don't think it's right for the national chain to be offering clothing options for young mothers, because it may encourage teen pregnancy. But according to Quantcast.com, teens ages 13-17 make up an estimated 27 percent of Forever 21's customers, while approximately 45 percent of their patrons fall in the 18-34 age range.
Could Forever 21 be trying to take advantage of teen pregnancy rates or is the company just trying to expand their offerings with a slow roll out? After all, Love21Maternity is also available on the Forever 21's website, so maybe it's not such a conscious marketing effort after all. No official comment has been made by the clothing store chain. %Poll-49423%