Baskin-Robbins is known for having 31 signature flavors, but for the time-being it only has 26. What's the deal? As a part of its 65th anniversary, the popular ice cream company retired a record five flavors in order to make room for new, more innovative flavors, chief brand officer Srinivas Kumar said in a press release.
French Vanilla, Caramel Praline Cheesecake, Campfire S'mores, Apple Pie a La Mode and Superfudge Truffle have all been sent into the "Deep Freeze," a term the company uses for its discontinued flavors. Fans of French Vanilla were not happy about the decision, and even started a Facebook group called "Save Baskin-Robbins' French Vanilla from the Deep Freeze" to try to prevent the classic flavor, which has been around since 1945, from being retired. (It didn't work.)
The new flavors have yet to be revealed, but we expect them to come out soon to maintain Baskin-Robbins' 31 flavor selection. Plus, July is National Ice Cream month, so it would make sense to unveil them in the next couple of weeks. Are you sad to see any of the five flavors go? Or do you think it's time to get some new ones in the mix?
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