McDonald's Gets a Makeover But Will the Food Taste Better?
The thing about fast food chains is that you know exactly what you're getting. Even though you and your friends may have a favorite location, the burgers generally taste the same no matter what state (or country) you're in. But McDonald's has a new plan to make you think their food tastes better than the competition.
Next year, the fast food giant will launch a full makeover campaign, redesigning 400 restaurants in the U.S. and renovating 1,600 sites overseas. The idea is that the new look will entice customers to try new menu items and ultimately get them choose the golden arches for its atmosphere.
"People eat with their eyes first," McDonald's president and COO Don Thompson tells Fast Company. "If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better."
But does it really? Maybe so. Locations in New York, L.A. and Missouri have already received modern makeovers, and McDonald's reported a 6-7 percent sales increase in those stores.
"As the younger generation starts to see McDonald's as a place you go to eat instead of just picking up food, you could very well change their behavior for years to come," says Darren Tristano, a rep for the restaurant consultant Technomic. "The next step is to draw people in for a dining experience."
What do you think? Is there a tie between how cool a restaurant looks and how good your food tastes? Would you be more likely to try something new at McDonald's or any other chain if the decor was more modern and updated? %Poll-53200%