iTunes Extends Its Song Previews to 90 Seconds
It looks like Apple is stepping things up. When you log onto iTunes and want to preview a song, you usually only get 30 precious seconds of it. Now the music retailer is extending the play to 90 seconds. That's a minute and a half!
"We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States," Apple said in a statement. "We believe that giving potential customers more time to listen to your music will lead to more purchases."
As long as the full-length of the song isn't shorter than two minutes and 30 seconds, you'll get to hear a big chunk of it before you decide to buy. In our opinion, this is a win-win situation. Listeners get to enjoy more of each song, and iTunes benefits from customers spending more time browsing, which hopefully lends to more purchases.
Besides, when you can listen to practically any song on YouTube, the longer previews are kind of a no-brainer. What do you think? Will you be more likely to buy from iTunes now that you can hear more of their songs? Does it make a difference to you whether its 30 seconds or 90 seconds?