Lady Gaga, Justin Timberlake, Kim Kardashian and The Killers are just a few of the many celebrities who are using their fame to help raise money and awareness for World AIDS Day 2010 on December 1. The disease affects over 33 million people worldwide, and 50 percent of all new HIV infections globally are among those between age 15-24.
In an attempt to raise $1 million for Keep a Child Alive, stars like Gaga, JT, Kim Kardashian and the cast of The Buried Life have joined the 'Digital Life Sacrifice' campaign, virtually "dying" on social networks like Twitter and Facebook. The celebs will not post any personal updates until the million-dollar goal is reached, and those who want to revive their favorite stars can "buy life" by donating money to the cause.
"@ladygaga is dead," the pop star tweeted with a photo of herself in a coffin. "Text the phrase: BUYLIFE to 90999 to awaken Mother Monster."
Justin posted his "last tweet and testament' in a YouTube video, asking fans to buy his life back. "That's right, @jtimberlake is officially dead," he says. "I sacrifice my digital life in order to give real life to millions of people who are affected by HIV and AIDS in Africa and India."
The Killers are also giving back in not one, but two ways. The rock band just released their new Christmas single 'Boots,' and will donate all proceeds from the song to the Global Fund to fight AIDS in Africa.
The band has also teamed up with Starbucks, who has posted the exclusive 'Boots' video on their website. The coffee giant will contribute 5 cents to the Global Fund for every view the video gets. Pretty amazing, right?
Watch The Killers' video for 'Boots' and Justin Timberlake's personal testament below. How will you recognize World AIDS Day today?