New Study Shows Teens Are Easily Influenced by Cigarette Ads
This may not be too big of a shocker, but a new study in the journal of Pediatrics says that teen smokers are particularly impressionable when exposed to cigarette ads. The findings show that tobacco ads are making an impact on teens even when other ads are not.
The survey, conducted in Germany, involved 2,102 non-smoking participants ages 10-17, who were exposed to masked ads and control images for nine months. By the end of the study, 13 percent of teens began smoking.
Six cigarette ads from Pall Mall, Marlboro, F6, Gauloises, L&M and Lucky Strike were used, although the branding was digitally removed. Eight commercial control images were also shown to the groups, which included advertisements for candy, mobile phones, clothing and cars.
Of those who had low exposure to the cigarette ads, 10 percent had tried smoking, while 12 percent of teens in the medium-exposure group and 19 percent in the high-exposure group admitted to smoking. High exposure to other advertisements did not predict smoking initiation, the study showed.
"Our results support the notion of a content-related effect of cigarette advertisements and underlines the specificity of the relationship between tobacco marketing and teen smoking; exposure to cigarette advertisements, but not other advertisements, is associated with smoking initiation," researchers said.
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