"Lauren's jump from celebrity to entrepreneur puts her on the same trajectory as many a bright-eyed instant cover girl, but whether she can channel her persona into an enduring commercial tour de force remains to be seen," Forbes writer Jane Lee said on the magazine's website. "All considered, she's off to a good start."

While the California native got her start on MTV's reality shows 'Laguna Beach' and 'The Hills,' she has come a long way since then, launching multiple fashion lines, writing a best-selling book series and unveiling two new websites this year.

LC's first Forbes Lifestyle post will arrive on Thursday. Until then, you can watch this promo video, starring the entrepreneur herself.

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