In the clip, Selena talks about her personal style, saying, "I like to take risks, try new things to just gain more confidence and be more daring."
The video offers a sneak peek at what's in store -- neon hues, flare jeans -- while the singer opens up about her vision for the clothing and accessories collection.
"I didn't want my clothing line to be just about me, I wanted it to be about my fans," she insists. "They're independent, they're individual, so they can wear one of my cardigans and dress it with a cute skirt, or with pants or with boots, or with flats. It's whatever they want to make it who they are."
She adds, "Ultimately, you should be dressing for you and no one else." We couldn't have said it better. Check out the behind the scenes clip below and let us know what you think of the new Kmart-exclusive line in the comments.