Adam Levine Set to Unveil First Fragrance

Share
Tweet
Pin It
Share
Tweet
Pin It

Maroon 5 frontman and 'The Voice' coach Adam Levine is getting into the fragrance game. The singer will release his first scent called 222 next year.

Getty

Maroon 5 frontman and 'The Voice' coach Adam Levine is getting into the fragrance game. The singer will release his first scent called 222 next year.

Adam will team up with ID PERFUMES on the forthcoming product, reports Us Weekly. Fans will be able to get their hands on the new fragrance in May 2013, and it will be available for both men and women.

"Adam is a performer with tremendous charisma, both on stage and on TV," the perfume company's chairman and CEO Ilia Lekach said in a statement. "Endeavoring to capture that in a bottle has thus far been very exciting and we're certain the final products will be even more so."

Adam has long been in the spotlight with his band, Maroon 5, but his star power has increased tenfold with the success of 'The Voice.' In addition to his new fragrance, the crooner has launched his own record label, also called 222, signing 'Glee' star Matthew Morrison as his first artist.

MORE CELEB SCOOPS

Show Comments
Join Our Newsletter
Stay fetch. Sign up for The Cray, our daily roundup of all things buzzworthy. From Kylie Jenner's trendsetting style (btw, puberty goals AF) to life-changing tech news (tweeting an emoji to order a pizza #YES), The Cray is all you need to impress the squad.
Privacy Terms