Who claims victory in the race to tumble a cookie from one's forehead down to their mouth in the fastest time?
We won't spoil who wins, but let's say it's not a huge surprise given this guy's love of food.
This has to be one of the silliest One Direction things captured on video--but we're glad they did it because we love seeing all the fun things they do.
Take note, there's a special play-by-play instructional segment in case you want to be master of your own cookie challenge.
Have you ever done the cookie challenge?
It's the bomb: Check out some hilarious photobombs and vote for your faves right here!