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Whether you're a Belieber or not, you can't deny that Justin Bieber's new Macy's Black Friday commercial is pretty genius.

Justin stars in the Macy's ad, where he's warned that his signature "wink, nod, smile" is a little too powerful.

The ad's flashback shows what happened last year when Biebs did the wink, nod and smile routine.

He had people fainting left and right!

Despite his best attempts, you can't keep the Biebs from being charming, even when he's just trying to get something out of his eye.

Total bonus? The actress playing a Macy's employee in the commercial who groans "Bieber Fever" before passing out!

Justin's fragrances are part of the Black Friday sale--buy any Justin Bieber fragrance and Macy's will donate $2 to Make-A-Wish.

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