Ryan Lochte Wants to Raise "Swimming Awareness"
Ryan Lochte says he's participating in a reality show about his life because he wants to raise "swimming awareness".
Many of you might have wondered why in the world Ryan Lochte is doing a reality show.
Well, the ever-articulate Olympic athlete has now spoken out in an attempt to explain the real reason he's doing his E! reality show, What Would Ryan Lochte Do?
As it turns out, Ryan is on a quest to bring "swimming awareness" to households around the world.
"After the Olympics, people tend to forget about swimming," he told David Letterman during Monday night's Late Show appearance. "I just want to bring swimming into everyone's living room...so, bringing swimming awareness."
Hey, we have initiatives aimed at raising awareness for a lot of causes, so why not swimming?
The funny thing is that Ryan's show doesn't really talk about swimming very much at all, but maybe further episodes will be aimed at raising our awareness about this new phenomenon.
Watch the video above to hear Ryan describing how he's raising "swimming awareness".
Did you watch the season premiere of What Would Ryan Lochte Do?