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Was the buzz about Harry Styles and Kimberly Stewart dating merely a publicity stunt?

Stop us if this sounds familiar--not so long ago, Harry was rumored to be dating a high profile woman all for the sake of a little publicity attention.

Yep, sounds like the same type of thing that was rumored to have happened when Harry and Taylor Swift were dating.

A source tells FOX411's Pop Tarts column, "Kimberly and Harry are just friends," adding, "Rod (Stewart) really likes Harry, so it's good PR for him."

Rumors started to fly when Harry went out to dinner with the Stewart family, with sources claiming he was flirty with Kimberly. Harry reportedly spent the night at the Stewart's home and was seen on a coffee date with Kimberly.

The source assures, "There's nothing going on," adding, "It's just PR fun."

That sounds about right. Unless--maybe--they're just friends?

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