Behind-the-Scenes of Taylor Swift's New Fragrance Campaign

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Taylor Swift describes the ad campaign for her new fragrance and says that it's just like real life. She shot it with her real friends and says it shows them just "living life and goofing around."

Taylor Swift is getting ready to release her new fragrance, "Taylor" and the songstress just can't wait for her fans to get their hands on the new scent.

Taylor says it's become her favorite thing to wear and says that, "It's a lot of draws you in because it's sweet, but it's also very sophisticated."

She also says that she wears it daily, but it's also become her go-to fragrance for a night out.

While Taylor's campaign for her first fragrance, "Wonderstruck," was very ethereal, this one is just plain real.

"It's my's my real friends in the ad campaign," she says. "We're just kind of living life and goofing off and just kind of figuring things out."

Check out the video above for a behind-the-scenes look at the shoot and to hear Taylor spill more secrets about the new fragrance.



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