Justin Bieber just announced his latest project...a new fragrance!
Just like One Direction and every other celeb out there, Justin has made it big in the perfume business and now he's adding a new scent to his collection called The Key.
Bieber is set to release his perfume in July but that hasn't stopped him from teasing us about it on Twitter.
"#whatiskey," Justin tweeted alongside a picture of the new scent's look, a glossy white bottle with a gold key charm around it.
So does Justin want us all to have the key to his heart?
According to a press release, the detachable charm is a symbol of the singer's reminders to fans to "always believe in themselves, in their connection with Justin, and most of all, to believe that their dreams will come true."
Aww, that's adorbs...but we still want to pretend it's the key to his heart!
We can't wait to sniff out the new Bieber perfume! It reportedly smells like floral musk with a hint of vanilla and jasmine.
What do you think of The Key's name and bottle? Do you own any other scents from Bieber's fragrance collection?
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Gallery | kim kardashian