The singer is showing off a much more stripped-down side of herself, often not wearing any makeup at all and revealing her real hair in lieu of the wigs we've become so accustomed to seeing her in.
As it turns out, that was all intentional and it actually speaks to the inspiration behind the whole album.
In an interview with The Guardian, Gaga dished about just how raw and vulnerable this whole album is.
"For ARTPOP, I, in the most metaphorical explanation, stood in front of a mirror and I took off the wig and I took off the makeup and I unzipped the outfit and I put a black cap on my head and I covered my body in a black catsuit and I looked in the mirror and I said: 'OK, now you need to show them you can be brilliant without that,'" she says. "And that's what ARTPOP is all about. Because I knew that if I wanted to grow, if I really wanted to innovate from the inside, I had to do something that was almost impossible for me," she said, regarding revealing her TRUE self.
Mother Monster also admitted that she feels persecuted, saying she thinks the media is probably surprised that they haven't destroyed her yet.
"It gives them a sense of pleasure when they believe that they've destroyed me or taken me down," she says. "It's almost entertainment for people to poke fun at Lady Gaga, but at the very same time they have no idea the album I've made. They have no idea what I put into this, they have no idea the work that I've put behind my performances and what I do. In fact, people have no idea what it really took for me to get here. So it doesn't bother me, it's just an interesting observation of where we are as a society."
We love that she has such a positive attitude and we're proud of her for persevering, even in the face of such criticism and adversity.
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Gallery | Lady Gaga's Latest Looks