For one, he made over her wardrobe and the 32-year-old reality star even admitted that she dresses more for Kanye than she does for herself.
Now, it seems that Kanye has taken things a step further and is completely controlling her public image.
"After years of working closely together, Kim has put her long-time and respected publicist on 'hiatus' and is having all media requests sent to an assistant, who in return is sending them to Kanye," a source tells Naughty But Nice Rob.
"Kanye is now the boss. He is personally deciding what Kim should and shouldn't do as he tries to rebrand his lady," they added.
That would definitely explain why Kim seems to have severed her longtime love affair with the paparazzi and appears to be taking more of an anti-photog stance, which is more in line with the way Kanye feels.
Unfortunately, Kim's empire has basically been built upon those very photos, so cutting them off might be a very bad move for her.
And let's face it, when it comes to his own "public relations," Kanye has made some questionable decisions in the past (right, Taylor Swift?)
Do you think Kanye will make good decisions for Kim?