Rihanna Is the New Face of Balmain, Shows Off New Campaign Shots

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Rihanna just landed a major fashion campaign deal! Check out the singer's hot news ads for Balmain, plus why the fashion house chose her to be their new face. Rihanna is making moves.

Following her successful "Diamonds" world tour, the singer just landed a major campaign deal with Balmain, who tapped her to be the face of their brand.

"Guess who's the new BALMAIN Woman???!!!!!!! #BALMAIN #MommaImadeIt #CaribbeanGalRunTing @olivier_rousteing," Rihanna posted on Instagram Tuesday, along with a shot of herself clad in an off-the-shoulder denim and gold top from the famed fashion company.

"#BALMAIN #BALMAIN #BALMAINGirl #Fashion... Shot by @inezvinoodh , styled by @melzy917 , Hair by @yusefhairnyc , makeup by @_yadim !!!! @olivier_rousteing love your designs!!! Thank you! #BalmainLife," Rihanna posted in another shot, in which she rocked a Balmain fashion forward top, skirt and lace white and gold boots.

The creative director of the brand, Olivier Rousteing, considers Rihanna to be an "icon," according to Vogue, telling the mag, "In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete."

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