Kim Kardashian's fiance had his lawyers fire off cease-and-desist papers to the creators of a virtual currency called Coinye, which uses a cartoon version of the Yeezus rapper wearing his signature shutter shade sunglasses.
In the letter obtained by the Wall Street Journal, Kanye's legal team outlines his many achievements such as winning 21 Grammy awards and being named one of Time's 100 most influential people before asking the company to remove the unauthorized image on Yeezy on their site.
"Given Mr. West's wide-ranging entrepreneurial accomplishments, consumers are likely to mistakenly believe that Mr. West is the source of your services," the letter states.
But the seven anonymous coders behind the new virtual currency similar to BitCoin refused to back down, and moved their launch date up to Tuesday night. As of now, Kanye's image still shows on their site.
Do you think Kanye's right or that he's overreacting?