'Devil's Due' Marketing Stunt Totally Freaks People Out (WATCH!)

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What is so scary about a baby? Some unsuspecting people on the streets of New York City were about to find out why this was no ordinary stroller What is so scary about a baby?

Nothing--but some unsuspecting people on the streets of New York City were about to find out that this was no ordinary stroller and the precious bundle of joy inside was anything but!

The stroller seems to be rolling around the streets by itself and when curious on-lookers move in to take a peek inside, they get the scare of a lifetime. The "devil" baby inside pops up, makes a loud noise and gives its victims a pretty good scare.

Don't worry, there isn't really a devil baby roaming around New York, it's all part of a marketing stunt for the upcoming film Devil's Due and as far as drawing some extra attention to the film, it's seems to have been pretty effective so far.

The video was uploaded yesterday and already has 8.6 million views on YouTube.

According to People magazine, the stunt was created by Thinkmodo, the same company that came up with the viral video for the remake of Carrie that came out last year.

Check out the video above and tell us what you think of the "scary" marketing strategy.

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