The 32-year-old pop star just posted this new pic on her Facebook page with the caption, "Spice up Valentine's Day by getting 'Naughty & Nice' ((pun intended))," as she holds up the "naughty" version of the sexy scent.
We have to admit, that's a pretty brilliant marketing campaign because everyone is talking about her darker 'do and it brought a lot of extra attention to the perfumes in the process.
Well done, Brit...or Brit's management team...or whoever thought of the hybrid hair reveal/perfume promo.
Of course, this isn't Britney's first foray to the dark side. She was rocking brunette locks for quite some time before going back to blonde when she was working on her new 'Britney Jean' album.
Wonder if BritBrit will cover up her darker 'do with a blonde wig to keep up the classic Britney look during her Las Vegas show or if she'll just be like "dark hair, don't care" which is actually way less fun without the hashtag.
Do you think Britney should wear a blonde wig for the shows or just own the darker 'do?
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Gallery | Celeb Hair: Blonde vs. Brunette