Calvin Klein may have just created the most brilliant marketing scheme ever.
The famous underwear company recently launched a campaign that encourages people to strip down to their skivvies (but only if they're Calvin Klein, of course!) and snap a selfie.
A lot of Instagram users have jumped on the #MyCalvins bandwagon, but surprisingly, some celebrities are getting in on the action, too.
Fergie, however, upped the ante today when she posted this full-on video of herself flaunting her lovely lady lumps in nothing but a pair of CK underwear.
We have to admit, with the music and all of the perfectly-positioned camera angles, this one feels like it MIGHT have been an ad, but we might be totally wrong--in fact, this could just be the way she and Josh Duhamel hang out at home.
Bow chicka bow wow...
Anyway, a lot of hot guys have joined the nearly-naked movement, too, and you can see all of those photos on their website or just hit up the #MyCalvins hashtag on Instagram, but be warned: A lot of the search results are NSFW.
In the meantime, check out one person who probably won't be posting a #MyCalvins selfie because...well, click the vid and see for yourself.