Because he's such a cupcake.
More unbelievable, perhaps, is the fact that Harry has won this for the second year in a row.
Harry beat out (lost out to?) villain nominees Miley Cyrus, David Cameron, Russell Brand, Robin Thicke and Valdimir Putin.
Certainly there are more villainous types on this list than Harry?
One Direction was also nominated for Worst Band, but The 1975 took home that honor (fellow nominees for worst band included The Wanted, Muse, Imagine Dragons and 30 Seconds to Mars).