Filmmaker Tatia Pilieva got 20 strangers to kiss on camera and the results are, as you'd expect, awkward. And cute. And kind of beautiful, really. What's the point of this experiment? Advertising. Yep, clothing brand Wren is using the viral video for their 2014 fall collection.
And there's the buzzkill. If this made you feel a little swoony like when you're watching a rom-com, note that there's nothing particularly "raw" about this filmed experience--according to Slate.com, the participants are models, musicians and actors.