The pizza-hocking company pulled the ultimate April Fool's prank when they announced the launch of the Domino's Edibox on their UK site, saying it would be the first edible pizza box ever (and even posted a pic of it).
"We found out recently, through conducting customer surveys, that the crust is overwhelmingly the most popular part of the pizza experience, and also that the majority of Domino's devotees crave extra crust once they've finished their meal," it said on the site. "These findings, along with our love of surprising people and pushing boundaries, led us to the Edibox."
They went on to say every future Domino's delivery would include an upgrade option where you could double the dough and enjoy it with a garlic and herb dip. And then, they prompted readers to tell them what they thought about it by using the hashtag #dominosedibox on Facebook and Twitter.
Are receiving a ton of tweets about it, they finally tweeted this: "To those awaiting The
Did they trick you? Tell us in the comments.