Lets give it up for Honey Maid because this is beyond awesome...
Honey Maid took plenty of heat when it aired their "This Is Wholesome" ad that celebrated all types of families...including gay and interracial families. The homophobic and hate-filled comments poured in and rather than simply issue a statement, the company created a response video, having two artists tackle that hate--and turn it into love.
Their response couldn't have been more perfect or clear--rolling up all the hate-filled comments to create the word "Love," then taking the overwhelming positive responses they received and surrounding the hate-turned-to-love with all the positivity.
By the way, they noted that they received over ten times as many positive responses, so we do have a little more faith in humanity.
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