Vera Wang decided to mix things up a little bit and instead of the traditional runway show to debut her Spring 2015 bridal collection, the famed designer released this video, entitled Chasing Alix on her website.
"Four young women searching for the elusive and astonishing Madame Gres," the description reads. "From a fallow forrest to the inner sanctum of an old, abandoned mansion on the Gold Coast, they inhabit a private world of mystery, romance, and dark seduction." Doesn't really explain much, does it? Well, neither does the video.
It's kind of confusing and gives off a little bit of a 'zombie bride who wants to kill you' kinda feeling. Not exactly the lovey-dovey 'look at these beautiful bridal gowns' we were expecting. But, that's high fashion for ya, it never really makes a whole heck of a lot of sense (See: These shrink-wrapped models at Paris Fashion Week).
Honestly, we still can't figure out who "Alix" is, but if she's any of these girls, we think people would be running away from, not chasing her--unless you're into that sort of thing. The tragedy of it all is that we don't even really get a good look at the gowns.
Side note: You might wanna mute the music unless you want your nightmares to have their very own soundtrack.