And, of course, we can't wait to get our hands on it.
Not content to stop after 'That Moment,' the One Direction brand presses on, as Liam Payne dropped the little announcement video on us this morning.
He tweeted: "Some news for you guys" with the YouTube video, where he explains, "We have a new fragrance coming out...it's coming out later this summer, it's called You &I."
As for what fans can expect, Liam teased, "We've worked really hard on it, we tried to find a scent that we all like."
Take our money already.