Blake Lively's New Website Is on the Way, Name of New Project Revealed

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We have to admit we're kinda excited about this.

Blake Lively is finally launching the website she's been giving hints about for quite some time, with a source telling E! News the project will be going live next week. The name of it will reportedly be "Preserve."

As far as what will be on the site, the source told E! News, "Preserve will focus on artisans and products, many hand-made one-of-a-kind items all selected by Blake. Items will be available for purchase through the site. Preserve is all about storytelling through video. Blake will be in some of these videos."

Last year, the former Gossip Girl star teased us with a few vague details about the website, telling Vogue UK, "It's something that will be launching in a few months and that I'm really, really thrilled about. The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that. There's nothing like it out there - it's without a genre."

"I have so many passions outside of acting and things that I grew up being good at and that I don't utilize when acting," she continued. "Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn't be an actor."

Since returning from her brief hiatus from acting, Blake has not only been working on the personal project, but she's also been shooting a new film, The Age of Adaline, which costars Harrison Ford.
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