Ikea's Awesome In-Store Displays Advertise Adoptable Dogs

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Ikea just had the best I-DEA ever!

The popular furniture company has started advertising adoptable dogs in some of their stores and they've got a brilliant way of going about it.

Cardboard cutouts of adoptable dogs from are featured in their full room displays and even on some of the furniture because - let's face it - no couch is complete without a canine resting comfortably on top of it (and, if you're anything like us, the same goes for the bed).

The "Home for Hope" program started at one of the company's stores in Singapore and has now expanded to the U.S., courtesy of an Ikea in Tempe, AZ. "We thought it was a perfect way to show people what their home would look like with a pet in it," Ikea Tempe's marketing director told Business Insider.

Sounds like things are going pretty well, too. The cutouts have QR codes on them that customers can scan to learn more about the dog featured. Eight dogs from the Singapore store have already been adopted and all six of the dogs featured in Tempe found homes, too!

To learn more about the program or to browse some of the adoptable dogs, check out the Home for Hope website.


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