One Direction 'You and I' Fragrance Commercial: Mission Impossible Style

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If you thought the One Direction guys were going to churn out a generic commercial for their new 'You & I' fragrance, think again. Nope, as expected, the boys bring the funny, but with a twist: it's all very super spy and Mission Impossible-ish.

One Direction HQ has been teasing a big announcement and revealing bits and pieces of the 'You & I' perfume packaging and advertising snippets, so we all knew it was coming, but we didn't expect to enjoy it so much.

It appears that 1D fragrance is very special, a hot commodity, and something valuable to be kept under lock and key, as it's placed upon a pedestal in a super secure saferoom with lasers and everything. That's when things get so Mission Impossible, we expected Tom Cruise to pop in for a sniff of the stuff.

First Liam drops down a hole from above, followed by the other guys - yes, Liam, Harry, Louis, Niall and Zayn are dressed all in black, dangling from above. They give each other a look and then the battle begins - they aren't working together, but each wants to get their hands on the coveted bottle. Niall even takes feet to the face, poor guy.

The One Direction 'You & I' fragrance is available for pre-order at Macys.com.


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