One Direction HQ has been teasing a big announcement and revealing bits and pieces of the 'You & I' perfume packaging and advertising snippets, so we all knew it was coming, but we didn't expect to enjoy it so much.
It appears that 1D fragrance is very special, a hot commodity, and something valuable to be kept under lock and key, as it's placed upon a pedestal in a super secure saferoom with lasers and everything. That's when things get so Mission Impossible, we expected Tom Cruise to pop in for a sniff of the stuff.
First Liam drops down a hole from above, followed by the other guys - yes, Liam, Harry, Louis, Niall and Zayn are dressed all in black, dangling from above. They give each other a look and then the battle begins - they aren't working together, but each wants to get their hands on the coveted bottle. Niall even takes feet to the face, poor guy.
The One Direction 'You & I' fragrance is available for pre-order at Macys.com.