"Seriously, @Gap? In what world do people look like this? Perhaps you could select models who represent regular gals & not a skeletor ghost," one person wrote, while another called the photo "terrifying."
"Doesn't the Gap feed it's models? Seriously she looks ill. Please use healthy looking women in your ads next time," another chimed in.
Some even said that by using a model so thin, the company was actually promoting eating disorders. Then, there were others who body-shamed the girl, saying she "needs a cheeseburger" and writing some other mean comments that aren't worth repeating.
The photo got so much negative attention, the company finally released a statement addressing it:
"Our intentions have always been to celebrate diversity in our marketing and champion people for who they are. Upon reflection, we understand the sensitivity surround this photograph. Customer feedback is important to us and we think this is a valuable conversation to learn from."
What do you guys think? Should they have chosen a different model or do you think the photo is just fine the way it is?