Who Is Writing "Taylor Swift" in the Sky Over New York City?

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If you're in New York City, look up, you might see Taylor Swift. Well, sort of. Someone is writing her name in the skies of the Big Apple.

Business Insider reporter Caroline Moss spotted a plane writing "#TaylorSwift" in the sky over Manhattan Friday morning. We don't think it's Harry Styles professing his love for her or anything, but more like a publicity stunt for her new album. Freaking brilliant.

Not only did the pilots spell out Tay's name (accompanied by a hashtag, of course), but they spelled out "8/18 5 p.m. Yahoo," too. She has an upcoming livestream announcement then, and fans are speculating it's going to be about her new album. Taylor has been dropping hints online about the upcoming news for a few days now.

Have you seen Tay's name in the NYC skies? Think it's a cool idea?
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