What they didn't seem totally focused on, however, was the moment of silence for Michael Brown and the discussion of the resulting social unrest in Ferguson, Mo.
During the show, the cameras cut to the Kardashian crew and it appeared that they were texting (or looking at the selfies they had snapped?) during the tribute - and Twitter reacted in a BIG way.
First, pictures started popping up, which were supposedly live from the audience cam. We're still really hoping those shots were taken earlier in the show and dubbed in by an editor who just had extremely unfortunate timing, but here they are:
how a Kardashian does a moment of silence pic.twitter.com/ZojMJUubJg- Kardashian Reactions (@KardashianReact) August 25, 2014
As expected, the Twitterverse was not impressed:
Kim k be like "who is ferguson?" #VMAs- ingrid (@soshydin) August 25, 2014
Kim, kendall, & kylie during the Ferguson tribute, just demonstrating how little they care about real world problems pic.twitter.com/DLQa1hJuXs- Hailey Hawkesworth (@hhawkesworth) August 25, 2014
apparently the Kardashians were texting during the Ferguson moment, please Kim tell us again about how you care about racism #VMAs- Rebecca Moffatt (@rebeccamoffatt) August 25, 2014
Hold up but Kim, Kylie, & Kendall were texting thru Ferguson's moment of silence. Little bitches- Tylaaaa (@TyNicole___) August 25, 2014
They're doing a tribute for Ferguson and Kylie Jenner is on her damn phone. Okay. Oh fu🍉king kay- Hannah (@_hannah326) August 25, 2014
Do you guys think it was an editing mistake or do you think the girls were really on their phones during the tribute and moment of silence?
I'm so glad Common is having this beautiful speech and having a moment of silence for Ferguson and Kylie Jenner is texting- Nick Andopolis (@louistomlinGAAY) August 25, 2014