It's Kendall's world and we're just living in it.
The model and E! reality star we formerly knew as Kendall Jenner has dropped her last name...as least as far as her modeling career is concerned.
Over on The Society Management's page, which represents the 18-year-old, she's known simply by first name as Kendall.
All of the other models they represent, including Victoria's Secret Angel Adriana Lima, use their first and last names.
So is she trying to be the next Madonna or Rihanna? Or is Kendall simply trying to make her own name aside from her famous family's?
She's claimed before that having a known surname has actually hurt her career, saying: "I had to work even harder to get where I wanted because people didn't take me seriously as a model. I went on castings and some people weren't feeling me because of my name."
Do you think Kendall going by her first name only is smart or silly?
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Gallery | Kendall Jenner's Model Moments