Demi told People.com about her decision to work on something entirely different, explaining, "Ever since I was a young girl, I have always been about skincare for some reason. When you take time to do things for yourself like care for your skin, you feel the most confident."
Look for Demi's starter kit ($29.99 for a monthly subscription) which includes hyrdrating mist, cleanser and moisturizer. Her favorite is the sweet lemon and peppermint moisturizer, which she explains is "so hydrating and smells incredible. And not only is it a moisturizer but it has primer in it to help my makeup last throughout the day."
Like everything else Demi does, she wants to help people with self-confidence, explaining, "I am trying to help young girls and women all over the world love and accept themselves when they look in the mirror. I can guarantee that if you take care of your skin and use products that work, you'll find that confidence."