While Ariana is prominent in her rant, it's not all about the singer. Mayim vented about her issues on her blog on Kveller.com, with the title: "The Problem With That Giant Billboard of Ariana Grande." On the surface, yeah, it sounds like she has a particular gripe with Ariana, but she's really making a bigger statement and using Ari as one example.
She explains her beef with the billboards, noting: "There is one for Ariana Grande, and I will go ahead and admit I have no idea who she is or what she does. Based on the billboard, she sells lingerie. Or stiletto heels. Or plastic surgery because every woman over 22 wishes she has that body, I'm sure. Why is she in her underwear on this billboard though? And if she has a talent (is she a singer?), then why does she have to sell herself in lingerie?"
Mayim added: "I mean, I know that society is patriarchal and women are expected to be sexy and sexually available no matter what we do in society, but I guess now I need to explain that to my sons?"
She further blasted the Masters of Sex ads and fashion industry campaigns, while admitting she was "having an old lady moment" and questioning, "Am I a crotchety old lady? I guess so."
Mayim explained: "But I just don't understand why this is what ads need to look like. What good does it do for humanity or society? Why do I have to be OK with young women literally in lingerie on gigantic billboards? If I want to see women in lingerie, I can walk through any mall with a Victoria's Secret."