Break out the sad emojis for this story.
November 11 is apparently Singles' Day in China (one is the lonliest number, as in 11/11, get it?), where unattached people try to win over that special someone with grand gestures of love and affection.
One guy decided to purchase 99 iPhone 6s and set them up in a heart shape to propose to his sweetheart before the big day, but unfortunately, she said no.
The poor guy reportedly spent $82,000 on the pricey Apple devices, or approximately 2 years' salary.
Luckily, there's a bright side for this scorned single even if he didn't save his receipts from his purchases.
Demand for the latest iPhone is high in China, so he should be able to resell them at a nice profit regardless. Maybe he'll buy 99 pints of ice cream instead?