So, it's no surprise that the "Whip My Hair" crooner is getting ready to launch her own custom app, following the release of her older bro's "Jaden Experience" Monday, according to Fader.
Leaving "prana energy" behind, Jaden's app allows users to stream his new album CTV2, while looking at photos of him and his collaborators. It also has a skip feature, which lets users pass over a song on the app by swiping the screen.
So far, the app seems to be doing well, with fans sticking around to listen to the tracks. "The interesting thing so far with Jaden's [app] is the amount of time spent listening," said Phil Elias, co-founder of PointBurst, the company that created the Jaden Experience. "He's getting amazing longevity of listeners."
Next up, reportedly, is Willow's app, according to Phil. He told the mag it will be "pretty similar" to Jaden's, adding that the company will more than likely start rolling it out in the next two weeks.