Puma announced Tuesday that it's launching a multiyear partnership with the "Stay" singer, who will take on the role as the brand's global ambassador for women's fitness, serving as its creative director for women's products as well, according to the Wall Street Journal.
Rihanna will also be the new face of Puma's campaign. "I loved their vision for the collaboration and especially the creative freedom," Rihanna reportedly said about the opportunity. "They didn't just want to throw my face on a billboard and call it a day."
The pop star also announced the news herself on Instagram Tuesday, showing off a shot of herself signing a contract, writing, "on the dotted line. #PUMA."
"The face you make when you the Creative Director of a sportswear company #PUMA," she later added, captioning a shot of herself in a cream outfit standing in front of a Puma logo. "Nothing is impossible with God! Very grateful for this opportunity #puma."
Considering the name Rihanna has made for herself in the fashion industry with her bold, statement-making attire, we can't wait to see what she has in store for Puma next year.
Are you excited about the collaboration? Tell us in the comments!
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