The contestants are bidding on an iPhone 6 and when the first contestant makes their bid, the second contestant does a popular Price Is Right strategy and goes $1 above, so that if it's anything above the first bid, they win.
Sneaky, sneaky...except that the first person bid $7500! To be fair, the phone did come with a 1-year calling plan, 4 gigs of data and unlimited talk and text. For anyone who has ever been hit with overage charges, you know that can be a lot - but $7500?
After the outrageous $7500 and $7501 bids, the remaining two contestants seemed to have a much better grasp on the pricing situation and both bid under $1000.
The actual price of the phone and calling plan? $1969.