In the 30-second spot that is formatted like a PSA, the reality star pokes fun at herself and our over-reliance on cell phones and social media.
"Hi I'm Kim," she says, looking super serious about the 'tragic' info she's about to relay. "Each month, millions of gigs of unused data are taken back by wireless companies. Tragic. Data you paid for can be used to see my makeup, my backhand, my outfits, my vacations and my outfits. Sadly all lost. Help save the data."
Seriously, though, we've paid for the privilege of seeing those selfies and we're just letting it go to waste! Not anymore.
The commercial is for T-Mobile's DataStash, which reminds you that if your carrier is taking back your unused megs and gigs at the end of the month, "You're missing out on so many amazing things. Like photos of Kim's outfits. Or Kim's vacation videos. Or even more of Kim's outfit photos."
Also, you might be missing out on these awesome Kim Kardashian memes...