While a 30-second version will be airing during the first quarter of the Super Bowl, the full ad has just been released online and it is as brilliant as it is moving.
The ad is for No More, which is a movement to raise public awareness and engage bystanders around ending domestic violence and sexual assault. This will be the first-ever Super Bowl commercial addressing the subject.
In the commercial, various rooms of a house where domestic violence has occurred are scanned as a 9-1-1 call is played in the background. The call appears to be a recreation of the transcript that went viral after a former police dispatcher posted it on Reddit. During the call, the woman pretended to order pizza as the heads-up 9-1-1 dispatcher quickly realized that she was talking in code and sent someone out to help her.
While a lot of Super Bowl ads end up being water cooler conversation, this is one that we really hope will help start some conversations about a subject that is inherently difficult to talk about.
**Click here for more information on No More and for the National Domestic Violence, National Sexual Assault and Teen Violence Hotlines (located at the bottom of the page)**